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GUIDES AVAILABLE TO REGISTERED CLIENTS ONLY |
Online Demonstrations
A
Guide to Effective
Online Demonstrations |
Online demos have a wide
variety of uses, from product promotion, to customer support, to
client testimonials. They certainly grab people's attention, and
with today's technology, demo production can be quite inexpensive.
The challenge is to be sure that the demo achieves the proper
business objective. |
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PowerPoint Shows
A Guide to
Effective
Power Point Presentations|
SAMPLE GRAPHICS | |
Clearly, PowerPoint has
some very appealing features. The Shows are easy to deliver or
distribute electronically. And, because PowerPoint is reasonably
straightforward to use, it permits even a novice user to create
colorful and dynamic slides. However, achieving a professional,
balanced, clear presentation is often more challenging than it
would at first seem. |
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Trade Show Displays
How
to WOW Potential
clients at Trade Shows |
Trade Shows can be an
excellent forum in which to meet your target market and interact
... if you can grab their attention. For that reason, an effective
trade show display needs to encompass much more than a large
version of your company logo and a set of brochures. |
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Interactive CDs and DVDs
A Guide to Effective
Interactive CDs and DVDs|
SAMPLES | |
Interactive CDs and DVDs
are excellent vehicles for presenting product demonstrations,
or training sessions. And with today's technology, production
can be reasonably inexpensive. The challenge is to be sure
that the production achieves the proper business objective(s). |
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Email Announcements
A Guide to Effective
Distribution of Electronic Messages |
Most of us deal with a
flood of unwanted email every day. And yet we still consider
electronic mail to be the most efficient method for communication.
Effective email announcements provide their target audience with
information that is sought after and prompt action. |
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Direct Mail
A
Guide to Effective Approaches
to
Direct Mail Campaigns |
With the explosion of
electronic media alternatives, these days Direct Mail (eg brochures,
flyers, FAQ sheets) is often an
overlooked option. But this method can have some distinct
advantages: it's finely targettable, off the competition's radar,
and the results are easy to measure. |